Kiss Air Candles are appearing in boutiques all over the UK and we thought it would be nice to meet some of our fabulous stockists. So, kicking off the series we chat with Saffron Bradshaw of The Candela Shop in Nottinghamshire.
Thanks for taking the time to talk to us today Saffron. To start off, tell us when and why you wanted to open a candle shop?
I wanted to open a candle shop as I felt I had really found a gap in the market. When you think about it, candles are a much loved accessory in many homes and you can buy the big global brands from a shelf on a high street or there are very high end candle shops. I felt I had actually discovered some amazing, hand poured in the UK candles at very reasonable prices but you could only actually purchase them online, which isn't the best place for a scented candle. Yes, there are many gift shops that sell a small selection but Candles are a luxury and deserve to be showcased in such a way and not to mention the fact that the majority of people are unaware of soy wax and its amazing qualities. I opened The Candela Shop to bring these wonderful candles all under one roof and to educate people as there is a lot more to a candle than you might think!
What will customers find in The Candela Shop?
The Candela Shop specialises in soy wax candles, wax melts and home fragrance. We have a pick and mix wax melt table that is constantly changing and evolving and our customers just love them! We have candles from suppliers all over the UK and Ireland which are all small independent suppliers and each unique in their own way.
What is the best thing about running The Candela Shop?
I have learnt so much about candles! To be able to pass this on to fellow candle lovers who love candles as much as me is priceless and a service that I love to offer. I feel like I'm on a mission to tell the world about soy wax!
What is your favourite Kiss-Air Candles fragrance?
By far my favourite fragrance of all time is Peonies in Bloom. I must admit, I spend too much of my time sniffing candles and melts but Peonies is just amazing. I'm definitely a floral girl when it comes to my home fragrance.
What is a typical day like for you?
One fear that I had when I opened the shop was that I might be lonely. I have always worked as a team so I thought I’d miss the office environment but my day is far from lonely! I have built up a great customer base and I'm also working with Beeston businesses and collaborating with lots of other local companies. My day consists of lots of planning and organising for how The Candela Shop will move forward and how I will spread the word about soy wax.
What is your greatest achievement so far?
Actually giving up my secure job to go for it with The Candela Shop has got to be top of the list. Opening a business like this isn't easy. It’s a whole load of work before hand and it continues to be all consuming for a long time after but I did it anyway and I have not got a single regret.
What’s next for The Candela Shop?
My main aim for The Candela Shop is to become an established part of Beeston and then Nottingham. The Candela Shop will continue to grow, change and evolve and will hopefully become a reputable candle shop. When you are selling products like Kiss Air that you 100% believe in, the rest is easy. I know that all of my products do exactly what my customer is expecting and more as I have tested every single one and if it didn't do the job, it didn't go on my shelf. The Candela Shop is a way of bringing these amazing candles to the candle lovers with a service and knowledge to match.
You can find The Candela Shop in Stoney Street, Beeston, Nottinghamshire, NG9 2LA.